People find the site using search engines like Google, Bing, etc.
The name of the web site won't improve it's listing in search engines as content is more important to them, (both the user and search engines), than the URL name.
Am I the only one who sees some irony that a user named "user name" wants to rename the website only two weeks after registering?
You may not be... But I have to admit I was a bit slow on the uptake.
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If the well is dry and you don't see rain on the horizon, you'll need to dig the hole deeper. (If the antenna can't get the job done, an amp won't fix it.)
(Please direct account activation inquiries to 'admin')