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Unfortunately, aesthetics and visual impact as you put it, do not always coincide w/ proper performance.
The transmitters need to hit your antenna w/ enough signal to be properly translated by your tuner.
Having an antenna that's low, miniscule, or sheltered indoors, will all contribute to inferior performance.
You would then be out the time and money for a failed installation and still need to do the installation properly, if in fact it doesn't discourage you completely.
Do it right the first time and chuckle to yourself, every time you look at your beautiful picture, beautiful antenna and think about how much other people are flushing down the toilet on pay TV.
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