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Outside , use coax that has the Compression type coax connectors on the ends of the coax , not the crimp type connectors.
After all is connected and working correctly ,
To make double sure that weather/water does not get into outside connections , wrap with ,
www.coaxseal.com .
After all is working correctly and reception is good , can also InCase the matching transformer (balun) in coax seal to keep water out of the balun.
The coax can be fed up through the bottom of the antenna mast pipe such as the Top Rail fence pipe ,
And out the top of the pipe and then connected to the antenna with the balun.
With the coax inside the mast pipe , the coax is not swinging in the wind.