Thanks for your reply.
I've snapped a few photos of my setup that are posted here:
http://imgur.com/a/ImCor.
And now to answer your questions:
1. My house is tall, estimating 30' from curb. As you can see that my antenna is aimed towards the hill side in the general direction of N where Sutro tower is. I used a magnetic compass and TV fool report to get it approx 352. Another picture shows that that back of the antenna is facing the San Bruno Mtn towers.
2. Coax is approx 30' to the main TV and 20' to the second tv (10' slack and 10' per level)
3. I'm using a
3-way. I have another room where no TV is connected at the moment.
4. I am using the mount from my Directv installation.
5. I am using the transformer that came in the box.