The LAVA and other names which the antenna is marketed under has a reputation which I don't want to be associated with. Advertising claims of 150 mile reception are wildly over stated for the vast majority of real world applications.
Per
http://www.rabbitears.info/market.ph...=W34DQ#station, W34DQ was on the air as of 7/24/2012 when TSReader was able to capture good data. Your friend should be able to receive the signal using a non amplified indoor antenna. The Canadian signals call for an antenna with quite a bit more gain.
I would suggest a Winegard HD7698P mounted above the roof, clear of obstructions. I would also install an Antennas Direct CPA-19 preamplifier, an NTE U-106 rotator and the NTE TB-105 thrust bearing.
http://www.winegarddirect.com/viewit...P%29&p=HD7698P
http://www.antennasdirect.com/store/...ifier_kit.html
http://www.3starinc.com/antenna_rotors.html