[ADTech]

Retailers often purchase merchandise wholesale at 60-70% off list. They have a lot of gross margin that, among other things has to pay for the brick and mortar facility, pay the electricity bill, and pay the employees to staff the store. Somewhere along the line, they also need to make a profit after expenses or there is no point in being in business. Amazon and the like have few of those concerns.

If it takes price matching a few customers for items available online for less, the retailers accept it as a necessary evil as long as it doesn't get out of hand.

The 751, aimed at Mt Miguel, should of fine for the stations there as well as the two VHF stations up in La Jolla. Let us know how it works out.