TV Fool  

Go Back   TV Fool > Over The Air Services > Special Topics > Digital TV and Mobile DTV

Notices

Reply
 
Thread Tools
Old 10-Dec-2009, 6:15 AM   #1
becky
Moderator
 
Join Date: Dec 2009
Posts: 15
Broadcasters banding together to stimulate wireless DTV service

With competition from major wireless content providers firmly entrenched and the government looking to reclaim spectrum for its proposed national broadband plan, the terrestrial broadcast industry recognizes the immediate need to roll out new services based on the ATSC A/153 Mobile DTV standard. The standard allows broadcasters to use part of their allotted 6MHz (19.4Mb/s) of spectrum for such wireless services while protecting stations’ original DTV transmission equipment investment.

After a number of isolated field trials in markets across the country, several groups are now working together to reach content carriage and other agreements to get local station content to portable devices by early next year.

At the upcoming Consumer Electronics Association (CEA) show in January, nine major TV station groups will officially announce a new initiative code-named the “Pearl Project,” under the premise that there’s strength in numbers. Collectively, the group will conduct tests and work on marketing the service to consumers. As a group, they’ll also have the necessary clout to reach deals with carriers, receiver manufacturers, retailers, programmers and advertisers.

The initial nine groups participating in the Pearl Project are Belo, Cox, Gannett, Hearst Television, Ion Media, Media General, Scripps, Post-Newsweek and Raycom Media. Others are sure to join in as well.

becky is offline   Reply With Quote
Reply

Bookmarks

Go Back   TV Fool > Over The Air Services > Special Topics > Digital TV and Mobile DTV


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off




All times are GMT. The time now is 10:23 PM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
Copyright © TV Fool, LLC