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Reputable companies such as Antennacraft, Antennas Direct, Channel Master and Winegard offer performance data that include gain expressed in decibels (either dBd or dBi) which can help far more than any marketing department claim when trying to understand what sort of performance to expect from a product.
May I suggest that you completely ignore the mileage values offered by people selling antennas. The mileage figures are not based on a standard. As other have already said, these marketing clams can be based on anything from a well informed and honest generalization to a flat out lying attempt at deceiving you so that you'll by a piece of trash. Case in point, as I write this, the ad in the side bar is for a "150 Mile Antenna" well known to fall apart quickly and provide poor performance during it's short life.
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If the well is dry and you don't see rain on the horizon, you'll need to dig the hole deeper. (If the antenna can't get the job done, an amp won't fix it.)
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